Here are a few of the most popular:

• Art and History: Lobby cards are often considered miniature works of art, especially those from the golden age of Hollywood (1930s-1950s). They can be beautifully designed and printed, offering a glimpse into the graphic design styles of the time period. They are also historical artifacts, showcasing fashion, cultural moments, and film making of a specific era.
• Investment: Like other collectibles, some rare or sought-after lobby cards can be valuable and are also likely to increase in value over time, as they become even more scarce.
• Affordability: Compared to original movie posters, lobby cards are generally more affordable. This makes them a good entry point for new collectors.
• Space-friendly: Their manageable size (usually 10 x 8 or 14 x 11 inches) allows for easier storage and display compared to bulky posters.
• Personal connections: People collect lobby cards of their favorite films, actors or directors, creating a personalized collection that reflects their taste.

So.. those are some of the most typical reasons behind why people choose to start collecting these beautiful pieces of movie memorabilia – but what about you?

Join the discussion over on the Lobby Card Collectors Group!